In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever.
Email marketing helps boost customer loyalty with your brand, drive business to your online (and offline) store, integrate multi-marketing channels, and fuel the growth of social networks. Here are some tips to get you started with email marketing.