Oreo’s Superbowl Blackout Tweet

Oreo Superbowl Blackout Tweet

oreo-superbowl-blackout-tweet

With a team of 15 social media strategists, designers, and copywriters watching the game and ready to respond to anything that happened. So when the power went out for half an hour this social media team  took the opportunity to leverage an un-distracted audience. Since nothing was going on in the game, people took to their phones and checked emails, Facebook, Twitter and many other social channels.

The “Power out? No Problem.” tweet has been retweeted over 15, 936 times and favorited 6,025 times.

Compare those numbers to the tweet they sent out right after their “Whisper Fight” ad (24 retweets) appeared and you can see how this social culture is all about opportune moments.

Are you ready to respond to current events through your facebook or twitter accounts?

Should I use a Business Page in Facebook to market my business?

Facebook Business Page

Facebook Business Page

Creating a Facebook page for your Business is the easy part!

But first you will want to know if your customers are actually on Facebook and have a plan on how you are going to get them to your page and eventually become customers. Yes, I know, everyone has told you that Social Media isn’t a sales tool and that it is just a place to build awareness, right? Well those are probably the people that aren’t getting anything out of their Facebook marketing.

Here’s the real scoop. If you are not producing customers for your business you are not marketing…you are simply wasting your time. Here are a few tips to build a business page in Facebook and actually market your business the right way.

  1. Your Customers must be on Facebook
    All to often businesses will start a Facebook Business Page because everyone told them they should. The only reason to start a Facebook Business Page is because your potential customers are on Facebook. That is it!
  2. Create a Plan to Market Your Business on Facebook
    Once you know your potential customers are on Facebook you will want to have a plan of what you are going to be doing. Just because you put up a business page in Facebook, doesn’t mean anyone is going to come to it, “Like” it, or interact with it. You have to market your page like you would your website. In your plan will cover, how often you will be posting, how you will get people to your page, and how you will eventually convert them into a customer.
  3. Commit the time and resources
    Once you have your plan, you will quickly find out that going on Facebook can be a huge time waster, but the payoff can be massive. Learn to set a certain amount of time to posting and interacting with your fans. This will be a long term project, just like organic search engine optimization it take time to see the benefits from it. Here is where so many people just abandon their Facebook Business Page after a few months, but not you!
  4.  Measure your progress
    In order to measure your Facebook Marketing efforts you will need to see your fan base grow, the number of “like”, shares and comment continue to grow ( this will keep your Facebook Edgerank up), your email subscribers increase and traffic to your website from Facebook specifically should be on the rise.

 

Ultimately, if you are posting valuable content, interacting with your Facebook Fans and have a plan to move them from fans to customers you have a winning marketing platform. Facebook Pages for Business is one of the best ways to find and stay connected with your potential customers, but be sure that your potential customers are there firsts.

The Lost Book of Social Media

Leverage the Power of Facebook…Get More Followers on Twitter…Influence More People on YouTube!

Too many people jump on the social media bandwagon and instantly barrage you with sales messages, and advertisements. They think that Twitter and Facebook are advertising platforms, they’re NOT! They are a place where people go to make connections and find like-minded people ultimately, to build relationships with those people.

People in general do not go online to look for ads… unless of course, it’s a hysterical commercial from the Super Bowl.

When you first meet a person do you immediately jump into explaining what you do and talking about the services or products they can buy from you? Of Corse NOT…or at least I hope not! You would look like a jerk.

There are thousands of so called Social Media Experts out there, all preaching how to get 19,523 followers in one week, but what they all seem to be missing is the relationship side of social media. They seem to be taking the direct marketing approach to social media, and sure you can get a certain number of customers doing this, but you will not build loyal customers.

Here are the real facts; people buy from people they KNOW, LIKE and TRUST. The big question is how do you accomplish that when you have never met the person face to face? Think about it, how many times have you seen a person and then met with them before you felt you knew, liked and, most importantly, trusted them? It takes a while, right? So why do we lose this thought process online?

The only “guru” you truly need to follow is a guy that was born in 1888…yes that would make him over 121 years old. And he wrote a little book out there that I am re-naming, “The Lost Book on Social Media”. This book covers everything you need to know about making better connections on Facebook, gaining more followers on Twitter and how to win with YouTube.  The crazy part about this book is that it was written over 70 years ago, well before social networking, the internet, and even before the first real television broadcast of the 1936 Olympic Games of Berlin.

The book I’m referring to is Dale Carnegie’s classic, “How to Win Friends and Influence People”.

This classic, read by millions of people is the official guide to Social Media. You can get it on Amazon, or in Barnes & Noble, go out and get a copy now.

Some of the highlights that you can use in Social Media immediately are principals like, “Give Honest and Sincere Appreciation,” “Become Genuinely Interested in Other People,” and my favorite, “Smile.” These are just three of the principles outlined in the book but are truly at the heart of social media, it is about building relationships, not about blasting out your advertisement.

Maybe I should start a series called  “How to Win Followers and Influence Tweeple.”