Top Leadership Skills from a Girl Scout

Leadership Skills and Styles Development

Frances Hesselbein is president and CEO of the Frances Hesselbein Leadership Institute and former CEO of the Girl Scouts of America. She received the Presidential Medal of Freedom in 1998 after fourteen years as CEO of the Girl Scouts as well as for being “a pioneer for women, volunteerism, diversity and opportunity.” She is the author of “My Life in Leadership” and is the publisher of the quarterly Leader to Leader.

In her interview with Darren Hardy, publisher of Success Magazine, Ms. Hesselbein shares some of her top tips from an esteemed leadership career. Here are her top 7 Qualities for Successful Leaders.

Leadership is a Journey, NOT a Destination

We are all looking for a place to go, the next step, but leadership isn’t an end, it’s really is just the beginning. It’s what you do along the way, how you treat people along the way, how you serve, inspire and move people along the way that really defines you as a leader.

In the movie Braveheart, Mel Gibson’s character, William Wallace said, “People do not follow titles, they follow courage…” Realize this along your journey in leadership, getting a leadership title is just the beginning of your journey. Now you have to lead.

Leaders Live Their Values

Have you defined your values? Do you know what you stand for? If you were to imagine yourself super successful and being interviewed in front of millions of people that look to you for advice and leadership, and the interviewer asked, “What values defined your leadership style?” What would you say?

Most people say they have good values, or they are teaching their kids good values. But most of us have never taken the time to define them, to write them down and to rank them of which are most important to us. Then live these values everyday.

Respect for all People

The old adage of be careful who you step on, on the way up, they are usually there to see you on your way down as well.

No matter who you deal with on a daily basis, there are probably some people you just pass by without ever thinking of saying “Hello” or “Thank You” to. In her interview Ms. Hesselbein recalls a story from her grandmother about precious Chinese Vases that she adored. It was a story of a Chinese immigrant who ran a laundry service and her grandmother was the only person that ever addressed him as Mr. As he was preparing to move back to China to be with his wife and child, he gave her the vases as they were the only thing that he had come to America with and she was the only person that ever really showed him respect. It was a truly powerful story.

Respect is one of the only things that you have full control over, the way you treat others and make them feel will always be remembered. They may forget what you said, but they will never forget the way you made them feel. Respect is one of those feelings that is not easily forgotten.

Be Mission Focused

The mission is the “Reason Why.” Why we are doing what we are doing, why are we trying to achieve a specific goal?

Are you communicating the mission to your team, do they know what the mission is and does it relate to them. The mission is best communicated in a story, stories are powerful and make it more relate-able to others. It is human nature to be moved by stories, it’s why Hollywood makes millions telling the same types of stories over and over again.

In a story the hero is defined by the size of the enemy he/she has to overcome. The bigger the enemy, hurdles or problems, the bigger the hero, the bigger the mission the more people can get behind it, and take it as their own. Make it move people, motivate people, inspire people.

Be Inclusive

In creating a massive mission, and being respectful to all, you will naturally be inclusive to all. No one achieves success alone! Everyone that is successful has had help along the way, be it from mentors, friends, family, colleagues, a team or customers.

On the path to success there will be many people that come and go, by being inclusive you never know who will be the next rock star on your team, boost you to the next level, put you one step closer to your goal, so be sure to welcome all.

When They Look At Us, Can they find themselves?

Is your team able to see themselves in you as a leader, in your vision and in your mission. If they cannot, it will quickly wear on your team. They need to be able to envision themselves, or someone like them within the organization.

Leaders need to project a vision that their team can see and believe, and see themselves as part of. Be relatable and transparent, this rolls into the final quality of being a great leader.

Leadership is how to be, NOT how to do.

Leadership is not about barking orders, or sitting back watching the worker bees work. It is leading by example, it is teaching, mentoring and empowering others in the organization to become leaders themselves. That is the ultimate goal in leadership, to build and foster new leaders. Without this component, leaders are primarily managers. Developing the next generation of leaders is the final phase of true leadership.

The only way to reach this level of leadership is to embody the six other traits. Leadership isn’t appointed, it is earned and acquired.

This list of Leadership Qualities will serve you well only if you take action on them. Start now by reviewing your values and defining your mission, look at your team and how you can start empowering others to become leaders in their own way.

Should I use a Business Page in Facebook to market my business?

Facebook Business Page

Facebook Business Page

Creating a Facebook page for your Business is the easy part!

But first you will want to know if your customers are actually on Facebook and have a plan on how you are going to get them to your page and eventually become customers. Yes, I know, everyone has told you that Social Media isn’t a sales tool and that it is just a place to build awareness, right? Well those are probably the people that aren’t getting anything out of their Facebook marketing.

Here’s the real scoop. If you are not producing customers for your business you are not marketing…you are simply wasting your time. Here are a few tips to build a business page in Facebook and actually market your business the right way.

  1. Your Customers must be on Facebook
    All to often businesses will start a Facebook Business Page because everyone told them they should. The only reason to start a Facebook Business Page is because your potential customers are on Facebook. That is it!
  2. Create a Plan to Market Your Business on Facebook
    Once you know your potential customers are on Facebook you will want to have a plan of what you are going to be doing. Just because you put up a business page in Facebook, doesn’t mean anyone is going to come to it, “Like” it, or interact with it. You have to market your page like you would your website. In your plan will cover, how often you will be posting, how you will get people to your page, and how you will eventually convert them into a customer.
  3. Commit the time and resources
    Once you have your plan, you will quickly find out that going on Facebook can be a huge time waster, but the payoff can be massive. Learn to set a certain amount of time to posting and interacting with your fans. This will be a long term project, just like organic search engine optimization it take time to see the benefits from it. Here is where so many people just abandon their Facebook Business Page after a few months, but not you!
  4.  Measure your progress
    In order to measure your Facebook Marketing efforts you will need to see your fan base grow, the number of “like”, shares and comment continue to grow ( this will keep your Facebook Edgerank up), your email subscribers increase and traffic to your website from Facebook specifically should be on the rise.

 

Ultimately, if you are posting valuable content, interacting with your Facebook Fans and have a plan to move them from fans to customers you have a winning marketing platform. Facebook Pages for Business is one of the best ways to find and stay connected with your potential customers, but be sure that your potential customers are there firsts.

Creating a Social Media Business Plan

Creating a Social Media Business Plan

Lack of a Social Media Business Plan is the FASTEST Way to FAIL in Social Media!

Creating a Social Media Business Plan

When looking at social media as a way to grow your business you have to follow a few rule to make sure that you will be successful at leveraging your time and effort and provide an ROI.

Too many people don’t think that you can measure social media and therefore they don’t. Big Mistake.

  1. Start with the End in Mind
    What are you actually trying to achieve. More Fans, more visitors, more time on facebook, frustrating hours spent writing, arguing with follower? No probably not, if you are in business you want one of two things, to spread your message and/or to get more customers.
  2. Choose the right Social Media Sites
    Don’t look East hoping to see a sunset! The only reason you should be using one site over another is because your customers are there. Facebook is great for companies targeting a broad range of consumers, LinkedIn is perfect for businesses targeting other businesses. Pinterest has women who like fashion, fitness, cooking and lifestyle categories. If you don’t know where your target market is…survey your existing customer base to find out what sites they are on.
  3. Develop Your Social Media Business Plan
    Now that you have a clear idea of where you are going and what sites you are going to be on, you can finalize your social media plan. This will be a rough content calendar of what you are going to post about and when, this should have time constraints on the amount of time you will commit and spend there. It should also me a minimum amount of time that you will be spending there. Your plan should also have a clear funnel of how you are going to reach your target market, gain their attention, get them interested in learning more about you and your company and a way for them to take action. This could be getting on your email list, watching a video of you targeting their problems or interests with a call to action at the end… “For more information on… visit my website at www…” Here is where many people fail beyond trying too many things. They believe you can’t sell in social media so they don’t even give people enough information to move forward. People understand that you are not giving away everything for free and that you have more information on your website. Your website is the center of your marketing universe, move interested people in social media to you website, that is where leads live and die. Make sure they live on your site, get more information and become a lead for you.
  4. Commit, Stay Consistent & Persistent
    If you are not ready to move forward with your social media business plan…DON’T! You need the time and/or resources to post and interact in social media on a consistent and persistent basis. Dead social media profiles are surging everyday, businesses say social media doesn’t work…more likely because the business didn’t commit and have a clear understanding of where it was going and what it was going to take to get there.
  5. Measure Your Social Media Progress
    This more than just seeing how many fans, followers and comments you have. But understanding that if this is to drive business down the road, measure each part of the marketing funnel. From Fans to email subscribers to contact form requests, calls and ultimately sales. Without this part of measurement of the complete funnel your social media plan is destroyed.

Here are some additional resources to carve out your Social Media Business Plan:

  1. SocialMediaExaminer.com – 7 Tips for Creating a Social Media Plan for Your Business
    In this article Jim Belosic, the CEO of ShortStack, a self-service custom app design tool used to create Facebook apps for Facebook Pages, shares with us how to create a solid social media plan and why it is crucial to stay committed in social media.
  2. SBA.gov – How to Make a Social Media Plan for Your Business
    Here Tim Berry, Founder and Chairman of bplans.com, focuses his ideas on one social media outlet, Twitter. The key here again is to FOCUS your efforts, spreading your time over to many social media sites is a failure.
  3. Entrepreneur.com – 5 Fundamentals of a Social-Media Action Plan
    Also by Tim Berry – follows very much the advice in this article of having clear goals, taking consistent action, measuring progress, committing resources and following up.